On February 10, 2025, ITOCHU Corporation (Japan) and Enphase Energy (USA) officially announced a strategic partnership to accelerate the supply and deployment of Enphase Microinverters in the Japanese market. This marks a significant milestone in the development of distributed solar energy systems, optimizing efficiency and promoting the adoption of renewable energy.
ITOCHU’s New Strategy – Bringing Energy Solutions Closer to Consumers
ITOCHU Corporation is one of Japan’s largest general trading companies, with over 160 years of history. The company operates across multiple industries, including energy, infrastructure, finance, technology, textiles, food, and more.
With a strong commitment to sustainable energy solutions, ITOCHU has been actively expanding its portfolio in solar power, energy storage, and smart management technologies. Its collaboration with Enphase Energy to distribute Enphase Microinverters represents a key step in ITOCHU’s commitment to advancing renewable energy in Japan and globally.
ITOCHU is shifting its business strategy by expanding into the downstream value chain—moving closer to end consumers and retail markets instead of focusing solely on production and wholesale distribution at the early stages of the supply chain.
This shift includes:
- Investing in energy solutions for end users, such as rooftop solar systems, battery storage, and energy management.
- Developing new business models based on real consumer and business needs.
- Integrating cutting-edge technologies, such as Enphase products, to optimize energy efficiency and reduce dependence on traditional power grids.
Enphase Microinverters – The Ideal Energy Solution for Japan
With Tokyo mandating solar installations for new residential buildings starting in April 2025, demand for renewable energy solutions in Japan is rising rapidly. However, traditional string inverters face challenges in urban residential settings due to limited roof space, shading issues, and energy loss.
Enphase Microinverters offer the ideal solution by addressing these challenges through:
- Optimized panel-level performance – Each panel operates independently, minimizing energy loss due to shading and environmental conditions.
- Intelligent monitoring – Users can track the performance of each panel via an online management application.
- Safety and durability – Low-voltage DC design reduces fire risks and enhances system longevity.
Strategic Partnership Between ITOCHU & Enphase – Shaping a Sustainable Energy Future
With extensive experience in distributed energy projects in Japan, ITOCHU will play a crucial role in expanding the reach of Enphase Microinverters to households and businesses. This partnership not only promotes the adoption of renewable energy but also contributes to Japan’s carbon reduction goals.
Enphase Microinverters – A Leading Solution in Vietnam
Beyond Japan, Enphase Microinverters are also gaining momentum in the Vietnamese market. Alena Energy is proud to be the exclusive distributor of Enphase products in Vietnam, delivering advanced energy solutions that help households and businesses maximize solar power utilization.
With industry-leading efficiency, superior durability, and a warranty of up to 25 years, Enphase Microinverters are the ideal choice for solar energy systems in Vietnam, especially as demand for renewable energy continues to grow.
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